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GCP recognizes the importance and benefits of nurturing the neighborhood's micro-economy, and our support of local shops and restaurants is a vital strategy in boosting the overall image of our neighborhood as more than just a 9-to-5 business hub. GCP works directly with district retailers, sharing information on laws and regulations, creating sponsorship opportunities, and developing incentive programs to promote local and national neighborhood retailers. Through regular features in news@gcp, we publicize store openings, special offers, and promotional events. GCP also often acts as a liaison between New York City government agencies and local retailers, assisting with vital business outreach efforts and monitoring for compliance.
GCP also conducts regular pedestrian and retail surveys that reap useful data on everything from hourly pedestrian traffic flows to categorical breakdowns of the more than 23,000 commercial tenants in the district. This customized demographic information helps retailers, brokers, and property owners alike market themselves to targeted audiences.
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